Why SEO and Content Marketing Are a Match Made in Heaven

SEO / 06 Jul 2021

Sitting in monthly meetings trying to get your head around the mystical dark art that is SEO?

The truth is, your clients can probably see through your confusion and, soon enough, they’ll be looking for an agency that knows what they’re talking about when it comes to SEO strategy and content writing.

But what if you could get to grips with it? Well, you’d be offering a stellar service and staying ahead of the curve.

What is SEO and content marketing?

SEO stands for Search Engine Optimisation. This is when you optimise your website for search engines, and as a result of this optimsation, you massively drive traffic to the website.

Content marketing, on the other hand, is exactly what it says on the tin. It’s marketing that focuses on content – blogs, video, social media, podcasts – to drive customers to your products and services.

How do SEO and content marketing work together?

SEO and content marketing are two completely different things that need different skills and knowledge. But, they often depend on each other.

You see, content and marketing teams should have a basic understanding of SEO to ensure that their strategy can perform as best as possible. Without it, they’re basically going in blind.

The benefits of SEO and content marketing

We get it. You’re probably thinking that these are just the latest buzzwords on the marketing scene. But there are a few reasons as to why you should take note of them:

• It gives you a focus

Whether you’re a complete newbie in marketing or have years of experience, it’s easy to come to a brick wall. An SEO strategy will give you a focus though. You’ll know which keywords you need to be using and what potential customers are searching for.

This knowledge is powerful too. You’ll not only boost your SEO but your content writing will be something that people actually want to read.

• It helps to engage your audience

It’s not just about writing blogs and filling your website with keywords. Your content needs to be written in a way that your audience will understand, and like.

This includes using appropriate tags, headings, and links to other pages on your website and sources of information that your readers might find useful. This is called technical optimisation and makes your website more appealing to search engines.

• It allows you to build relationships 

Blog writing shouldn’t just be about the hard sell. In fact, they should be used to engage, entertain and educate your customers. Instead of writing a blog every week that tells your readers why they should buy a certain product from you, let them know why they should consider the product or how it works.

Regular content that’s compelling and portrays you as a thought leader will keep you at the top of any potential customer’s mind.