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The Importance of Infographics (and How to Use Them)
Marketing / 15 Jan 2022
You might be thinking, what a funny topic for a digital marketing agency specialising in copywriting services to write about.
Actually, it’s not.
Because a holistic content marketing strategy ensures that you use the best medium for the job. Whether your content is visual, written, or video will depend entirely on your ideal client‘s wants, needs, and expectations.
What’s an Infographic?
An infographic is a visual aid used to represent statistical data in a simple, easily digestible format.
Businesses use infographics to share headline data, trends, and key figures from their reports, rather than leaving a prospect to sink in a sea of statistics (which few people understand or have time to wade through).
It’s helpful, thoughtful, and shows a commitment to a prospect’s user experience.
Why Visualise Data?
Everyone’s heard the phrase ‘a picture says a thousand words’ (something that’s difficult for a copywriter to accept – but we understand all the same).
According to science, 90% of all data transmitted to our brains is visual. And the human brain can process visual data 60,000 times quicker than written content in a miniscule 13 milliseconds. For context, that’s 0.0002 minutes – and 4 flutters of a fruit fly’s wings.
We’ve visualised data for donkey’s years by using graphs, pie charts, and the like. Infographics are another means to achieve the same results and send a visual message. They are also extremely shareable on social media.
Without a Doubt, Infographics are:
1. Visually Engaging
The best infographics are professionally designed. However, tools like Canva have changed the game for businesses looking for customisable templates they can adapt and use themselves.
Their visual approach to data presentation makes them a great way to get your content in front of new audiences who simply wouldn’t read a blog post or statistical report.
Businesses use infographics for many different purposes – anything enhanced through a visual aid or element. Some of the best infographics we’ve seen have included:
- Action points to achieve a goal
- Blog post takeaways
- Comparisons between products or points of view
- Explanatory diagrams
- Facts and Figures
- Key points from an annual report (like an executive summary)
- Step-by-step guides
- Timelines, and
- Top tips.
Something many businesses fail to recognise is the value infographics hold. Because of their easily consumed, visual format, they’re an excellent option for creating relatively low effort, downloadables (sometimes referred to as a lead magnet).
A downloadable lead magnet is a rich, value-laden tidbit you make freely available on your website or an advert. Users download the content in exchange for their email addresses. You then add to your mailing list to receive email marketing communications (with their express permission, of course).
Next time you sit down to write a blog post, report, or showcase some data, consider whether an infographic might be a better or equally engaging medium to use.
Show Don’t Tell in 2022.
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