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Being found on search engines
Blog writing is the bee’s knees when it comes to boosting a website’s on-page search engine optimisation (SEO).
Every high-quality blog post is an opportunity for Google to notice your client’s site, and for them to climb the search engine rankings for their carefully selected keywords.
And that makes copywriting super important because SEO drives 1000%+ more traffic than organic social media.
The more useful, helpful content you create for your clients, the more visible they become, which means more prospects, and more profits.
Building your online credibility
70% of people would rather learn about a company through its content than paid advertising. When you think about it, it makes perfect sense.
We’ve all heard the phrase ‘actions speak louder than words’. Well, a blog is an example of action, and an advert, of words. An advert tells an audience ‘we’re the best’ whereas a well-written blog shows them you’re the best through sharing knowledge, skills, and expertise.
Written well, being the important bit.
Trust, like any relationship, takes time to build. Churning out consistent copy about things that matter to your clients, and your client’s clients is key to reaping maximum rewards – and they’re worth the investment because when you prioritise blog writing, positive ROI is 13 times more likely.
Grow your audience
Valuable, quality blog writing is the perfect rapport builder. A staggering 80% of consumers perceive a relationship between themselves and a company when consuming their content online.
A potential client who knows, likes, and trusts you is already halfway sold on your services. They’ll be far easier to convert into a paying client than someone entering the sales process cold.