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78% of those who believe their content marketing was very successful in 2021 had a documented content strategy (SEMRush, 2022)
We all know content marketing works, but if you don’t have a plan, you are probably wasting time and budget.
What is a content strategy?
A clever content strategy will:
- Highlight your current strengths and weaknesses in content and SEO
- Analyse your competitors’ efforts in depth
- Identify clear opportunities for easy, quick wins and long term growth
- Create a detailed roadmap for the 6-12 months ahead
- Provide clear metrics to measure your success
It’s time to invest in a proper content strategy, and finally start to generate the content marketing results you’re looking for.
The first step? Get in touch to speak to us and book your free content strategy audit.