3 Reasons Why You Should Have a Blog on Your Website

SEO / 02 Jul 2021

For service-based businesses, a website without a blog is like a shop without a window.

The good stuff is inside, but nobody’s able to see it. Great copywriting is so important in today’s age of content marketing, and a business blog is vital to your SEO strategy.

Without one, you’re missing opportunities to be more visible, share your skills, interact with potential clients, and delight them with your content.

Here are three pressing reasons why you need a blog on your website, and you need it now.

• Visibility

As a business owner, you want to be seen by the right people, in the right places, at the right time.

But with approximately 400 million active websites worldwide, and thousands more added every day, there’s a whole lot of competition when it comes to being found. A needle and haystack spring to our minds.

Blog writing regularly (and well) makes you more visible in your small corner of the internet. Blogs can be used in numerous ways, but most importantly, they can be used as social media content that links back to your website aiming to convert prospects. It’s also a great way to boost your search engine rankings for niche and long-tail keyphrases. Incorporating SEO copy into your content marketing strategy is vital for this, but we’ll talk more about that in the future.

Blog copywriting is an opportunity for you to answer frequently asked questions once they’ve been before they’re asked and offer support and guidance to your clients before they’re ready to buy.

Your blog is a catalogue of ready-made, repurposable content for your social media channels that you can share, again and again, to drive organic traffic to your website, and start those all-important conversations with clients. A great reason to invest in expert copywriting.

• Credibility

70% of people would rather learn about a company through blogs than paid advertising. When you think about it, it makes perfect sense.

We’ve all heard the phrase ‘actions speak louder than words.’

Well, a blog is an example of action, and an advert, of words. An advert tells an audience ‘we’re the best’ whereas a blog done well shows them, by sharing your knowledge and skills, while showcasing your expertise.

Trust, like any relationship, takes time to build. Consistent, quality content writing about things that matter to your clients is key to reaping maximum rewards.

• Likeability

A staggering 80% of consumers perceive a relationship between themselves and a company when they create custom content.

A valuable, quality blog is the perfect mechanism to do just that. It’s a space to showcase your products, services, personality, and what it’s like to work with you.

A potential client who knows, likes, and trusts you is already halfway sold on your services. They’re going to be easier to convert into a paying client than one entering your sales process cold.

Using high-quality copywriting to enthuse potential clients is a great starting point for your SEO strategy.

Content writing isn’t a ‘quick win’.

Committing to writing and publishing a regular, high-value, impactful blog is an essential step in your content marketing strategy to boost your visibility, credibility, and likeability.

It’s also a lot to take on, especially when you’re busy running a successful business.

Real, tangible results require dedication and consistency – ask Neil Patel.

Want to supercharge your business blog?

We know you’re short on time and have a million other things to do, so writing a regular blog won’t be at the top of your priorities.

Our team of expert copywriters is here to help.