Our Top 3 Free Tools for SEO

SEO / 27 Feb 2022

SEO isn’t the Jedi mind-trickery it’s made out to be. At Beesting Digital, we pride ourselves on our straight-talking SEO demystification process. We help our clients flush out the fear and embrace a future of consistently cracking content and quality user experience.

Speaking of quality experience, everyone loves a tool that makes life that little bit simpler, easier, or a smidge more enjoyable. So, we’ve shared 3 of our favourite free tools that help simplify the dark art that is (white label) SEO.

I’ll warn you. It’s game-changing.

1.   Google Analytics and Google Search Console

All digital marketers are nerds at heart. We get very enthusiastic when presented with a tonne of website data to analyse. That’s why we love the behemoth of data offered by the collective might of Google Analytics and Google Search Console. Combined, they’re your ‘one-stop shop’ to benchmark your current SEO performance and measure progress towards your goals.

Use these 2 tools, and you’ll know everything about your web traffic, site visitors, user behaviour, and overall search engine performance.

Google Analytics

Connect Google Analytics to your website, and you’ll have instant access to the:

•     Number of unique visitors in a specified period, detailed demographics, and where your traffic came from
•     Number of site visits, sessions, and your average session duration
•     Content your web users viewed and the route they took while visiting your site (invaluable when mapping customer journeys)
•     Visitor bounce rates (how many of your visitors left your site immediately), and
•     Visitor exit rates and locations (how many people exit your website on specific pages).

Google Search Console

You can build on what you’ve already learned by linking Search Console to your Analytics account and integrating the data. 

Its performance tool allows you to:

•     View your site’s average position in search results
•     See how many times users saw your site in search results
•     Learn how many of those users clicked onto your site, and
•     Show a list of search terms for which your site already ranks.

Its indexing tools enables you to:

• See which, if any, of your web pages aren’t indexed on Google’s database, and
•     Allows you to request an index by submitting a sitemap whenever you update your website.

Its experience tool allows you to quickly and easily assess your site’s overall health, flagging any issues with your website’s core vitals and user’s page experience in real-time.

2.   Ubersuggest SEO Tool for Keyword Research

Finding and choosing the right keywords is crucial for every SEO strategy. Without strategic use of keywords, you won’t be found on search engine results pages. Even the most beautifully crafted website will be invisible to prospects and potential clients.

Ubersuggest is Neil Patel’s freemium SEO and keyword discovery tool that helps you identify, analyse, and select new keywords for your business content. In our book, Neil is the King of online visibility. He has an extensive catalogue of content on all things SEO. Quite frankly, we couldn’t create a list of our favourite tools without including Ubersuggest within it.

The Ubersuggest chrome extension grants you access to free daily searches (if you need more, there’s a paid plan). Each search provides heaps of data, including:

•     A keyword’s monthly search volume and cost per click value: useful for analysing the popularity of your chosen search terms and assessing the feasibility of potential Google ad spending. 
•     Domain authority score and average monthly visits for each URL: a website’s domain authority is a score between 1 and 100 based on the number of websites referring to its content. The higher the score, the more popular a website’s content. By extension, the more trustworthy it’s considered by a search engine. Assessing your competitors’ domain authority levels the playing field, so you know what you’re up against and where to focus your attention and SEO efforts.
•     The number of backlinks and social media shares: See how many websites link to specific pieces of content as an authority and the anchor text (text within a hyperlink) chosen to make that reference – another opportunity to identify keywords.

3.   Google Mobile-Friendly Test

For years now, Google’s algorithm has primarily used the mobile version of a website’s content for indexing purposes. If your site isn’t fully mobile optimised, Google will compromise your position in its rankings.

It makes sense when you think about it because over half of website traffic now comes from mobile users. Optimising your content to be fully responsive on mobile and desktop ensures that a user’s experience is top-notch across all devices. 

A quick, convenient way to check whether your web pages are optimised fully for mobile is by using Google’s mobile-friendly test. Enter a URL, and Google will test it and produce a report detailing any issues and steps required for resolution.

Let’s Get You Visible

There you have it. We told you our list was a game-changer. Hopefully, it’s made you feel less perplexed and more prepared to start your SEO strategic planning.

Still feeling stumped by SEO strategy and want some support supercharging your agency’s (and your clients’) search engine rankings? You know where to find us.

Our spectacular, straight-talking team of white label SEO copywriters and technicians are ready, waiting, and at your service.

Book your discovery call today.