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Our Process

One size most certainly does not fit all. Whether it's simple execution or a full strategic service, we've got you covered.

Simple Service or Full Strategic Service?

Just after a simple copywriting service? No problem – go for our Simple Service: execution only.  Provide us with the briefs, or use our Briefing Brainstorm service and you’ll get edited copy back within 7 working days.

Perhaps you’re looking for something more full-on? Our Full Strategic Service covers everything from audit, competitor analysis and content strategy, all the way through to reporting and monitoring at the other side.

Option 1: Simple Service

Ideal for: Agencies or in-house teams whose current copywriting resources are stretched or lacking in quality.

The process: 

  1. Intro call (30 min) to discuss your needs
  2. Work proposal by email
  3. Onboarding call (1 hour) to understand your industry, audience, tone of voice, pain points, etc.
  4. Allocation of Account Manager plus your dedicated writing and editing team
  5. Send your briefs* – and away we go!
  6. Edited work will be returned within 7 working days
  7. Monthly invoices with 30-day terms (min. £1k spend per month)

*No briefs? No problem. Speak to us about our Briefing Brainstorm service.

Option 2: Full Strategic Service

Ideal for: Businesses looking to rise above their competitors in their rankings, increase their website traffic and dwell time and reduce their bounce rate.

The process: 

AUDIT

We will look at everything you’ve currently got, from both a content and SEO perspective.  We’ll look at both quantitative and qualitative data, exploring your site for strengths and weaknesses and forming a map of where you are.

ANALYSIS

We’ll now explore your competitive landscape.  Who is winning, and why? In what areas can your business take the lead? Who are your audience, how and where can we best meet their needs?

ACTION

We’ll devise and execute a carefully-planned content and SEO strategy, designed to slowly (SEO is slow burn, high return) but surely move your business up the ranks and onto page 1 for the terms your audience are looking for.  When they get to your site, we’ll make sure you’re giving them exactly what they need and encouraging them to engage and convert.

ADJUST

Nothing is ever static in this fast-moving marketing world. We operate on a cycle of continuous improvement, constantly monitoring algorithm updates, SEO and content best practice to ensure your campaign maintains its power.

 

Do you know what you’re looking for? Book a call with us to get stuck in.