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Purchasing at scale
Copywriting in the manufacturing industry is a big deal. You’re not trying to convince one person to buy one item. It’s about selling thousands, maybe millions of items at any given time.
Every aspect of your business revolves around great copy. Your website copy, blog writing, social media content. The lot.
Leading manufacturers know that when it comes to copywriting, you need the best of the best.
Transformations, not technicalities
Lots of manufacturing industry copy falls down because it appeals to the wrong audience (the engineers and product developers who created the product), and focuses on features and specifications, not the benefits and transformations that sell.
Output in the manufacturing industry grew by 8.3% in 2021
Product buyers are people first. They’re forever looking for original, engaging copy that intrigues both their imaginations and financial projections.
Structured copy that sells
A skilled copywriter in the manufacturing industry has one role. To attract and retain a reader’s attention and persuade them to take an action.
The global manufacturing industry was worth $86.7 billion in 2020
Our industry specialists have the technical know-how and the creative flair to do so with style, substance, and efficiency.