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A golden opportunity
Most financial consumers (90% of loan and mortgage consumers) begin their search for a financial service online.
81% of people don’t have a company in mind when their financial services search starts
Your website and the online content you produce are your greatest assets. Investment in copywriting is a golden opportunity to convert those undecided searchers into paying clients.
Whatever you’re selling (equity execution, retirement planning, crypto-currency), deciding whether or not to part with cold hard cash comes down to one deciding factor: trust.
45 percent of consumers said trust is the most important factor when choosing a financial institution.
Professional copywriting for the finance sector becomes crucial when you consider the power of content marketing in influencing those all-important purchase decisions.
Demonstrating your considerable expertise in all things financial is fundamental to ensure those website visitors and social media searchers take the next step in your carefully plotted path to purchase.
Finance industry copywriting is an art and a science. A skilled copywriter must maintain the delicate balance between inspiring action in an audience and upholding the responsibilities of industry regulation.
Rest assured, our team of finance writers have a detailed understanding of the psychology behind purchase decisions and a thorough working knowledge of the Financial Conduct Authority regulations and ethical advertising.