3 Reasons Why You Need a Legal Copywriter

Copywriting / 23 Mar 2022

3 Reasons Why You Need a Legal Copywriter. Copywriting service. SEO copywriting services. Legal copywriter. Legal marketing. Beesting Digital

Investing in a top-notch copywriting service not only allows you to offload various tasks into capable hands, but ensures that your legal services are articulated in a thoughtful and profitable manner. 

Having a legal copywriter does more for your firm than simply putting words on pages. They help strategise long and short term marketing goals, stay up to date with current algorithms and search engine trends, and create purposeful content that will generate high quality leads while elevating your voice so that your ideal clients know every last bit of your value.  

That said, sometimes budget holders just don’t understand the value of investing in SEO copywriting services. Yet for you to prove it, you need a budget that affords you a legal copywriter for a long enough time to show real ROI. It’s a catch 22, but in the end it’s well worth it. 

Once you’re able to see the true value of a committed copywriting service, you’ll wonder how you ever went without it. Here are some of the best benefits of teaming up with a copywriting service that will have your legal marketing team swooning. 

1. Bridge the gap between your legal marketing team and audience

Law is so technical that it might as well be classed as a different language. And to be sure that your ideal clients understand that language, you need a legal copywriter who can convey your message in a way that is relatable and easy to digest.

The sole purpose of a legal copywriter is to use their expertise of law to craft engaging content for your ideal clients. At the end of the day, this equals less stress for your legal marketing team and a wider net cast for your clientele.

2. A legal copywriter knows the ins and outs of SEO

The first and most obvious benefit of having a dedicated copywriting service for your law firm is premium content that sings your praises and makes it easy for clients to see why they should choose you over the next guy. 

Equally important however, is the knowledge of search engine optimisation. By investing in a legal copywriter, you’re also investing in SEO copywriting services which give your law firm invaluable visibility across Google and other search engines. 

Regardless of your level of involvement in the strategies of your legal marketing team, in this day and age everyone knows that SEO is important. And don’t just take our word for it, according to a study done by Databox, more than 70% of marketers see SEO as more valuable than pay per click marketing campaigns. 

To reap all the benefits of SEO though, you need a copywriting service that will work hand in hand with your legal marketing team to ensure that your firm shines. 

3. Use your marketing budget effectively 

Here’s the thing. You have the money, but with so many ways to spend it, how can you be sure that you are using your budget in the most efficient way possible? Once upon a time, the most obvious choice would’ve been to pour all of your budget into ads, but in today’s over-saturated and under-stimulated world, traditional ads don’t always cut it. 

If long-term brand awareness, organic enquiries, and high-value clients are what you’re after, then you’re better suited with a copywriting service that will showcase your strengths to targeted individuals that are actually interested in you. It’s all about quality over quantity.

A legal copywriter is equipped to jump through the ever-changing hoops of SEO guidelines and algorithm updates while a.) creating content that converts and b.) strategising with your legal marketing team every step of the way. 

Ready to invest in a copywriting service? Give us a call. 

You have the knowledge and valuable services to offer, all you need is a legal copywriter to convey it for you. If you’re ready to experience the benefits of having a copywriting service at your disposal–like targeted growth, inbound leads, and infinitely better brand recognition–we’re here to help. Book a discovery call with us today.